Privacy Policy
Last Updated: January 2026
SafeChemDirect ("we," "us," "our," or "Company") operates safechemdirect.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, phone number, and account details when you register or contact us.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Tracking cookies, session cookies, and analytics cookies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on pages, referral sources, and click behaviour.
How We Use Information
We use collected information for:
- Analytics and performance monitoring of our website.
- Affiliate tracking and commission calculations.
- Site improvement and user experience optimisation.
- Responding to your inquiries and providing customer support.
- Sending promotional emails (with your consent).
- Compliance with legal obligations.
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Track user behaviour using Google Analytics and similar tools.
- Affiliate Tracking Cookies: Monitor referrals and commissions from partner casinos.
- Marketing Cookies: Enable targeted advertising and remarketing.
You may opt out of non-essential cookies via your browser settings or our cookie consent banner. However, disabling essential cookies may impair site functionality.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for their privacy practices, terms, or content. We strongly recommend reviewing their own privacy policies before providing personal information or funds. SafeChemDirect is an affiliate and does not operate the casinos linked on this site.
Your Rights
Under UK GDPR and Data Protection Act 2018:
- Right of access to your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten").
- Right to restrict processing.
- Right to data portability.
- Right to object to processing.
- Rights related to automated decision-making and profiling.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy. Typically:
- Account data: retained for the duration of your account and up to 3 years after closure.
- Analytics data: retained for up to 26 months.
- Affiliate tracking data: retained in accordance with commission periods and applicable law.
- Marketing data: retained until you opt out.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact:
Email: privacy@safechemdirect.co.uk
Website: safechemdirect.co.uk
Jurisdiction: United Kingdom
We aim to respond to data requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.